New Nordic’s Herbal School was introduced in 2011 where experts teach retailers, pharmacies and healthfood stores about the benefits of herbs and botanical ingredients to ensure that they can pass on the valuable kvowledge to their customers. Today, New Nordic’s Herbal School is an important tool to spread the knowledge and interest of herbs to pharmacists. The school is becoming increasingly popular and spreading from its origination in Denmark and Sweden to more and more countries around the world. It is “hands on” and it is going on outside in nature itself.